Everyday IceCake is an innovative new ice cream product, that comes in five different flavours. It is a combination of ice, cake and sauce. We first made a teaser video, for the ice cream supermarket buyers, with the goal to enthuse them and to let them include Everyday IceCake in the range of ice products. This resulted in the introduction of the IceCake in the supermarkets of Albert Heijn, Jumbo, Plus and Hoogvliet. 

After it was available in the supermarket, we focused on (social media) content for customers. To become known to a wider audience we also produced a TVC, in which we focused on making every day special.