Alpro expanded their product range with the addition of 'Ice Cream.' To launch this new product in Europe, we created and produced a visually compelling commercial. Our focus was on enhancing the natural appeal of the ice cream. The commercial's storyline centered around the insight of indulging in a moment to oneself with a satisfying treat. Despite the challenges of shooting a Mediterranean summer setting during a cold Dutch winter, we successfully built greenscreen sets on-site and crafted the perfect visuals in post-production through motion graphics and set painting. From an authentic Dutch barn with historic walls to a warm Portuguese veranda view, we carefully captured additional scenes for social media, considering different timings, sizes, and ice cream flavors. Along the way, we indulged in numerous tastings to ensure the commercial perfectly conveyed the desired look and feel.

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