Duvel 6.66 didn’t arrive to be the lighter option, it arrived to stir things up. We leaned straight into that tension: smoother to drink, but never tame. The campaign was built around that moment you realise this Duvel doesn’t ask for permission. It just slides into your hand and dares you to take a sip. Every asset played with that attitude.
Headlines that nudged, visuals that winked, a tone that never tried to behave. We treated 6.66 as the brand’s troublemaker: charming enough to pull you in, bold enough to keep you on your toes. We didn’t need to explain, so there’s no need for you to overthink it either. It’s just temptation with a bite (or should we say: drink). The kind of energy that turns a respected classic into something you reach for because it feels good, feels wrong in the right way, and feels exactly like the Duvel you didn’t know you were missing.
Taste our Duvel vibe
