Inspiring Salmon Delights for All Eating Styles - As an international brand renowned for its premium salmon products, Foppen approached us to develop an awareness campaign. With their position as the largest smoked salmon supplier in US retail, our goal was to inspire Americans to incorporate salmon into their daily dishes. Our campaign embraced diverse eating styles, catering to various kitchens and moments. Grounded in extensive research on American eating habits and popular dishes, we crafted targeted content to engage specific audiences, spreading the joy of salmon in the US culinary scene.
Inspiring Salmon Delights for All Eating Styles - Foppen, a leading international salmon brand, partnered with us to create an awareness campaign targeting Americans. As the largest supplier of smoked salmon in US retail, our aim was to inspire people to include salmon in their daily meals. By embracing diverse eating styles, kitchen preferences, and moments, we developed targeted content based on extensive research, spreading the joy of salmon throughout the US culinary scene.
