How do you reintroduce a brand everyone thinks they already know? You surprise them. You shake off the clichés. And you show that Jan is a little weirder, a little bolder, and a whole lot more than just pancakes.

Together with BrandBuilders we created a TV commercial that doesn’t follow the rules of food advertising. A handcrafted blend of live-action, motion graphics and stop-motion energy, all wrapped in a quirky, homemade aesthetic. The result is unmistakably Jan: confident, funny and full of flavour.