Lidl's claim of delivering high quality at low prices may seem paradoxical, but we set out to uncover the truth. Our full-length documentary dives deep into Lidl's economy of scale, showcasing how they match or surpass A-brands. By combining perspectives from TV presenter Lauren Verster, market expert Paul Moers, and Lidl customers, we present a comprehensive picture. From the first year-round lettuce greenhouse to the world's most sustainable egg, we capture the passion behind Lidl's success. With over one million views, the documentary truly tells their story like no short ad ever could.