Introducing "Embrace the Choice" - Our Nikon Europe project raises awareness of the exceptional qualities and possibilities of NIKKOR Z lenses. Discover captivating images from six photographers in diverse settings, embracing the power of these lenses for your own photography journey.
The Nikkor Z project started as a campaign for the Benelux region, featuring three photographers and three scenes. After its launch, the campaign received tons of positive feedback from the target audience. Impressed by its success, Nikon International wanted to be a part of the concept and campaign, leading us to include three more photographers and stories in English to reach a wider European audience.
Nikkor Z - S01E1 'Urban Photography'
