Wochi Mochi didn't just launch a new product. It introduced a new behaviour, one that didn't quite exist yet in the freezer aisle. A new structure. A new moment. A new habit. And a brand that needed to stand out in a space dominated by media-heavy giants. So instead of blending in, Wochi Mochi created a movement. Literally.
We built Wochi Mochi on joyful, sticky brand cues: the rhythmic name split, expressive characters, wiggle-powered motion, and a custom sonic logo we wrote ourselves. Not just branding, but a rhythm you can feel.
But a brand without a moment is a brand without a place. So we gave Wochi Mochi context, showing when to eat it, with whom, and why it matters. From quick pick-me-up to shared ritual, every cue earned the snack a role in people's routines.
To carry that across every touchpoint, we built a 360° content system. TV ad, digital campaign, native and social-first content. All in one recognisable style, all set to our own custom-made jingle that clings like mochi on your fingers.
The result? A new snack that didn't just show up in the freezer, but made space in people's lives. From bite to ritual, from curiosity to full-blown SFF (Snack Friend Forever).
Wochi Mochi Wochi Mochi... 🎶
